Dragon Ball Z® THE TRIVIA GAME Is Launched By Parklife

Minneapolis, MN March 3, 2004--Parklife Games today announced the launch of Dragon Ball Z® The Trivia Game, soon to hit store shelves.

The new game, the first trivia game based on the multi-billion dollar property, Dragon Ball Z®, was created by Parklife Games founder, Cherise Lambert, as part of the licensing agreement for Parklife Games from FUNimation Productions, Ltd., exclusive worldwide licensor of the property. "We're expecting the strength of the Dragon Ball Z® brand and the loyal fan following to make for very strong sales of Dragon Ball Z® The Trivia Game available to consumers this Spring", explained Lambert.

Lambert said, "It was a lot of fun to work with such a great property and we're very excited that Dragon Ball Z® The Trivia Game is ready for consumers. We have made every effort to please the Dragon Ball Z® fan by remaining true to the property and have created a game that tests their knowledge of characters, attacks, locations, movie features and general trivia. With Dragon Ball Z® now midway through its fifth consecutive year on Cartoon Network (276 English Episodes), there was an abundance of information to work with to develop the game. We capitalized on every major point in the classic series and made a very fun, challenging and engaging game. With all of the different elements of the game, individual strategies, a little luck, knowledge of Dragon Ball Z®, and different risks, Dragon Ball Z® The Trivia Game is never the same game twice and always gives players the thrill of competition."

Dragon Ball Z® The Trivia Game, (suggested retail price $29.99), is designed for 2 to 4 players ages 8 & up, and contains over 1,000 multiple choice trivia questions spanning the full scope of the legendary tales of the Dragon Ball Z® TV Series and the eight different Dragon Ball Z® anime feature movies. Parklife Games presented the game to the industry at Toy Fair 2004.

ABOUT DRAGON BALL Z:
The Dragon Ball Z® and DRAGON BALL Z® franchises have generated over $3 billion in related merchandising sales worldwide and over 500 animated episodes. DRAGON BALL Z® was the number-one rated show among all U.S. cable TV programs for tweens, boys 9-14 and men 12-24 during this season's launch line-up. The DRAGON BALL® brand, originally developed in Japan, has become the number one animated series in many countries including Japan, France, Spain, Hong Kong and Mexico. Dragon Ball® and Dragon Ball Z® are the top-rated series on Cartoon Network's Toonami Block, having sold over 18 million videos and the websites receiving over 8 million hits per day, with over 800,000 unique visitors per day.

ABOUT PARKLIFE GAMES:
The DRAGON BALL Z® Trivia Game follows the success of Parklife's hit game, MAD ABOUT MOVIES! ® ($29.99). MAD ABOUT MOVIES® challenges players, ages 13 and up, to move into the spotlight and show off their movie knowledge. The game contains over 1,500 different multiple choice and open-ended questions pertaining to popular films released mostly between 1970 and 2004, as well as some classics. MAD ABOUT MOVIES® Booster Packs are in development and will add another 3,000 questions to the game play. Lambert founded Parklife Games, Inc. in 1997. Discovering a market niche and consumer demand, Lambert was inspired to create MAD ABOUT MOVIES®. Now, a noted success in the game design, strategy and marketing, Lambert has expanded the business into the development of games based on licensed properties.

ABOUT FUNIMATION:
FUNimation Productions, Ltd. is a full-service brand management company with in-house production, licensing, Internet, marketing, and home video sales and distribution divisions. The company manages brands such as the international phenomenon Dragon Ball Z® shown on Cartoon Network's Toonami block; Dragon Ball GT®, the highly anticipated sequel to Dragon Ball Z® also showing on Cartoon Network; Yu Yu Hakusho®, the popular series seen on Cartoon Network's Toonami block; Dragon Ball®, also airing on Cartoon Network's Toonami block; Blue Gender™, a true sci-fi anime seen by millions on Cartoon Network's Adult Swim; movies for Lupin the 3rd™, one of the longest running anime classics; Fruits Basket™, based on the top-selling comic book in Japan; the recently announced mega-hit Case Closed™, known in Japan as Detective Conan; and fan favorites like Kiddy Grade™, Tenchi Muyo! GXP™ and Sakura Taisen. For more information on FUNimation or any of its properties, contact Jeff Dronen at 817-788-0627, ext. 251 or jeff.dronen@funimation.com.




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